How to write a Mission Statement for your clothing company

By Liz at Pop Culture Tees Have you ever read a mission statement that starts something like this?: “Brand X is a brand that represents urban culture and is for creative edgy people everywhere. Every product of Brand X incorporates our unique vision, style, and attitude. We’re not just a t-shirt shop, we’re a culture…” Horrible, right? Because there’s a half dozen problems with this: Of course your products are unique… but what actually makes them different from anyone else’s

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How to write a Mission Statement for your clothing company

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